Trés Chic: The Pink welcomes the stylishly updated classic French lingerie brand LOU Paris.

LOU has a rich history.

I am very excited to announce that we have added a hot new brand to our assortment at The Pink Actually, it’s not a new brand at all, just new to us and new in spirit. It’s the fabulously fresh and contemporary new version of the classic French brand LOU. Like many of our storied American brands, LOU is an iconic intimate apparel company with a rich legacy of fashion and innovation dating back to the 1950s. The glamorous new site for the brand, now called LOU Paris, reveals that its beginnings are as romantic as the new designs suggest. The company’s founder, entrepreneur Andre Faller, was traveling on the famous Orient Express when he was charmed by the lovely Lucienne, a gymnast with a talent for dressmaking who designed her own lingerie. This chance meeting started an epic love story and marriage that gave birth to the LOU brand, named after Andre’s nickname for Lucienne. If that’s not romantic, I don’t know what is.  The brand grew over the decades into a global icon, playing “supporting” roles in films starring French film goddesses Brigitte Bardot and Jeanne Moreau. Like those iconic women, LOU stood the test of time and is now a very on-trend collection that lavishes the modern woman with gorgeous French laces, premium fabrics and stylish designs. When I saw how the collection was updated, I had to have it. I predict you will, too. Our first assortment from the new LOU Paris includes the Piccadilly and Fee de Reves groups.


Piccdilly demi cup bra and shorty by LOU Paris

The Lou Piccadilly demi cup bra and shorty is a striking ensemble that has the classic, romantic appeal of semi-sheer genuine Leaver’s lace yet feels utterly modern. The bra’s cups have soft, sheer mesh lining with a 3/4 vertical seam for a natural uplift and adjustable straps. The sides, back and center panel are silky microfiber. The mid-rise shorty offers moderate boyshort coverage in lace with pretty ribbon detailing and delicate scallop edging. It’s a knockout look.

Fee de Reves demi cup bra and high waisted short by LOU Paris

Meaning “Fairy of Dreams,” the Fee de Reves group is dreamy indeed. The lace demi bra features semi-sheer floral leavers lace all over with vertical seam cups for a natural uplift and has double adjustable straps. The corset lace-up center detail adds a romantic flair I adore! Completing the look is a High-Waisted Brief providing generous coverage with retro appeal in elegant satin and gorgeous lace. It features alluring lace-up details in front and back, ultra smooth fabric at the bottom and back, and a beautiful loop trim detail.

LOU Paris Fee de Reves Shorty

The group includes a mid-rise shorty that offers moderate boyshort cheeky coverage in super sexy sheer lace with delicate eyelet scallop edging and corset tie detail in the front and back.

LOU Paris Fee de Reves thong

Last, but certainly not least, is the The Fee de Reves Thong in sheer lace with delicate eyelet scallop edging and corset tie detail in the back. After all, what would a sexy French line be without a thong?

I dare you to resist the new LOU Paris.



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